Founders Aoife Byrne and Becky Jones have over 20 years of combined experience in creative strategy, project delivery, and destination creation. They first met at a retail agency, where they helped hundreds of brands to launch stores globally. After sharing a back-of-a-napkin ambition to launch their own business "someday," they made it a reality four years later. Now, they help other aspiring entrepreneurs to put their "maybe somedays" into action.

Founders Aoife Byrne and Becky Jones have over 20 years of combined experience in creative strategy, project delivery, and destination creation. They first met at a retail agency, where they helped hundreds of brands to launch stores globally. After sharing a back-of-a-napkin ambition to launch their own business "someday," they made it a reality four years later. Now, they help other aspiring entrepreneurs to put their "maybe somedays" into action.

Founders Aoife Byrne and Becky Jones have over 20 years of combined experience in creative strategy, project delivery, and destination creation. They first met at a retail agency, where they helped hundreds of brands to launch stores globally. After sharing a back-of-a-napkin ambition to launch their own business "someday," they made it a reality four years later. Now, they help other aspiring entrepreneurs to put their "maybe somedays" into action.

Portrait of Aoife Byrne, Co-Founder of Someday Studios

AOIFE BYRNE

An operations and delivery expert, Aoife has managed multi-million pound projects for some of the largest property owners in the UK. Highlights include leading strategy and curation for Pop Brixton, and transforming 100,000 sq ft of empty car park space into one of South London’s most loved destinations, Peckham Levels, which enabled more than 500 local entrepreneurs to launch their business. Outside of work, you can find Aoife exploring some of London’s best restaurants or heading out to a yoga retreat in Ibiza.

Portrait of Becky Jones, Co-Founder of Someday Studios

BECKY JONES

Named a ‘Rising Star’ in the property industry, Becky is passionate about creating experiences that matter. She has developed engaging strategies and memorable destinations for global names such as Gucci, Netflix and TfL, and has helped hundreds of independents to find new audiences. Earlier in her career, Becky founded a not-for-profit program to help entrepreneurs access retail space, launching concept stores across the UK for 450 new brands. Outside of work, you can catch Becky chasing the perfect wave or meticulously recreating 200-step Dishoom dishes from scratch.